Blogging has taken the internet and the digital media world by storm. Blogging started out as a way for people to chronicle their personal lives in an online diary format....
Marketing impacts almost every aspect of your business and is responsible for the communication, advertising and promotion of your product and service. Marketing can position your business in the mind...
Search engine optimisation (SEO) is a process of tailoring your internet activity so that when people Google the product or service you offer, you'll appear at the top of the...
Search engine optimisation is a crucial part of any marketing strategy, but even more so if you have a small business and need to get yourself heard in a crowded...
In today’s world of ecommerce, the typical customer is a digital one. Their first interaction with you as a branded entity is likely via your website. Thus, your website’s design...
The final countdown is here and the Blue Coast’s lions are about to start to roar with the arrival of the best advertising festival, Cannes Lions on 17 to 24...
Digital marketing strategy can vary but all organisations expect the same results; to be successful. Success requires a great deal of hard work and creativity, especially in social media marketing. The...
The final countdown is here and the Blue Coast’s lions are about to start to roar with the arrival of the best advertising festival, Cannes Lions on 17 to 24...
How to measure the success of your B2B digital strategy Your digital marketing strategy needs to align with the objectives in your marketing strategy – to ensure that both your online...
Finding an effective marketing strategy is key to your success in the world of business. If you're a startup or an entrepreneur, deciding on the best approach to marketing can...