Date
Category
Brand Activation, Event, Retail, Strategy
Tags
Brand activation, Customer experience, Events, Fair, International, Management, Production
About This Project

Baselworld is universally recognised as the premier event and trendsetting show for the global watch and jewellery industry.

Working as Brand and Event Manager for Festina Group, from 2007 to 2011, we managed the company’s brand image, including building a new stand, VIP customer service, and staff hiring for the annual fair – Baselworld, Switzerland. We were also responsible for the annual Gala Dinner for 500 to 1000 attendees, from initial curation to implementation.

INTERNATIONAL FAIR DELIVERABLES
  • Produce marketing materials to set up the stand image and interior decoration working alongside designers, builders & product managers
  • Staff hiring & training
  • VIP customer service for the Spanish market

 

ANNUAL GALA DINNER DELIVERABLES
  • Event curator bringing initial idea to event production & delivering unforgettable customer experience
  • International performance, venue & staff hiring and training
  • Creativity, image, lighting, sound, decor, video & pitch coordination
  • Promotional material & special gifts design and production

 

ACHIEVEMENTS 
  • Brand & customer experience 100% highly satisfied