5 consejos para hacer posts en redes sociales más efectivos

(artículo disponible sólo en inglés)

Social media marketing is not just about posting random bits of content in the vague aim of trying to sell your business online. Brands should be actively engaging with their fans, followers and customers on social media. Social media gives businesses a unique chance to build relationships, brand reputation and a community following. Here are our five top tips to make sure that your social media posts work for you and get people talking about your business in 2017.

1. Don’t just advertise

You don’t have to always be directly asking your audience for anything. Some posts should aim to establish the brand as product or industry leaders. Share company news and press releases, interesting media items, recent interviews and appearances at industry and high-profile events. These posts will help to enhance brand awareness and position your company as an authority in your industry.

2. Invite conversation

Posts that invite conversation are an effective way to open your social media platforms for two-way communication with your followers and customers. Publish posts that ask your audience for their suggestions and opinions. Customers are more likely to respond positively to a brand that has made the effort to engage with them, rather than just trying to sell to them.

3. Share blog posts

It’s not always easy to keep thinking of new content for social media updates. Don’t be afraid to repost and reshare your blog posts which have previously performed well. Use a social media scheduling tool like Hootsuite to automate the process, ensuring you remain at the front of your audience’s minds.

4. Comment on news and events

Also known as ‘newsjacking‘, try to publish posts that reflect what’s going on in the world. Find ways to link national or international events with your brand, but make sure you stay relevant and steer clear of any sensitive stories that might backfire on you.

5. Calls to action

These posts are a great way of getting your followers and customers to interact with you. Ask your audience to like a post, share a photo or enter a competition. This helps to increase engagement and get people thinking about your brand.