Digital Marketing for Festina Group, a Global Brand.
Working alongside Brand and Sales Directors as part of Festina Group S.A marketing team, we have developed the digital presence for the company’s brands, such as Festina, Lotus, Perrelet and TimeRoad.
As Digital Project Coordinator and Social Media Manager we have built the brands online reputation internationally, contributing to the websites development, content strategy, community management and online advertising.
. Initial idea curation
. Web design & set up coordination including in house IT team & external agencies, websites: Festina, Lotus, Perrelet & Time Road
. Interactive site’s development & campaigns creator to strength links, additional blogs & newsletters
. Content strategy & management
. Social Networks international set up, such as Facebook Festina, Twitter Lotus
. Community management & prevent crisis situation
. Monthly reporting & analytics
. Paid Online Campaigns & Social Media Ads