Creating a business name

Creating a business name

What’s a name? A name is a word or a series of words that refer, known or address a person or a thing. Everyone identifies a person, a thing or a company for its name which makes it unique. Behind a name there is much more than just a word, there is a meaning and a story that is worth to communicate. Some of the reasons why it’s important to pick up the right name for a company.

Under our point of view, any name can be successful if it’s backed by an appropriate concept and marketing strategy.

Working alongside Marta, entrepreneur and small business owner with over 12 years of experience in the beauty field, we have created AKAN.

Akan, symbol of beauty and exclusivity. An African tribe represented by different symbols like Duafe, symbol of beauty and purity, desirable feminine qualities. And others that evoke love, care and good-nature of a human being.

A new beauty and aesthetic project that is marked by its different nature, as it’s settled in a hidden gem in Villanueva de la Cañada, North West area of Madrid, Spain. The lack of communication and access to the public make this place an exotic and exclusive spot where only the lucky ones have access to.

Our proposal concept, marketing strategy and name proposal hit Marta and her clients, so we are in the process of developing a new brand identity.

What people said so far?

“Thank you for being part of this process and for coming up with great and creative ideas. I really appreciate your support and advice, and truly believe together we can make of my new Beauty project a great success.
You are being an essential guide for my business.” – Marta Bueno, entrepreneur and small business owner

“I love AKAN, it’s inspiring, easy to remember and well connected to what you do. Yes, I CAN!” – Jessica, Marta’s business coach 

“M’AKAN’TA (me encanta) spanish voice, I love it!” – Maria, Marta’s client


Coming soon new logo, graphic designs and much more. Stay tuned!

Need a brand consultant? Would you like to create a new name for your business, start-up or product? Or are you after a new concept or branding? We would love to hear from you. Get in touch with us!