Search engine optimisation is a crucial part of any marketing strategy, but even more so if you have a small business and need to get yourself heard in a crowded online space. All major search engines rely on SEO to establish where a website should...
Search engine optimisation (SEO) is a process of tailoring your internet activity so that when people Google the product or service you offer, you'll appear at the top of the list of search results. SEO has a reputation as being all smoke and mirrors so we're...
Blogging has taken the internet and the digital media world by storm. Blogging started out as a way for people to chronicle their personal lives in an online diary format. Now, blogs are big business and most companies have a blog section on their website...
How to measure the success of your B2B digital strategy Your digital marketing strategy needs to align with the objectives in your marketing strategy – to ensure that both your online and offline marketing channels are working to position and promote your business to your target...
The Telegraph recently ran a small business connect seminar to discuss the challenges SME’s and entrepreneurs face in marketing and effectively promoting their businesses. Limited budgets, lack of knowledge, time or resources were the key themes that small business owners highlighted as barriers to further...
What's outsourced marketing all about? When you’re setting up a business, one of the biggest challenges you face will be raising the profile of your brand so that people are aware of you and the services or products you provide. When you are in the...
Social media marketing is not just about posting random bits of content in the vague aim of trying to sell your business online. Brands should be actively engaging with their fans, followers and customers on social media. Social media gives businesses a unique chance to...
Finding an effective marketing strategy is key to your success in the world of business. If you're a startup or an entrepreneur, deciding on the best approach to marketing can be a daunting task. Here are four reasons why content marketing is perfect for startups...
Our latest campaign for Sanzio Restaurant is hitting the restaurant bookings. As Sanzio's Personal Marketing Manager, we create seasonal marketing campaigns that help the business increase its performance. On this occasion, Maria founder of Sanzio Restaurant goal was to treat their regulars with something special. Challenge: Deliver something...
How quality storytelling through online video content helps SME's, start-ups and entrepreneurs? Sharing your business or product story to engage and connect with your audience! This is the story behind an online video content start-up. Polar Create started in 2015 with an express mission: to make video...